Nike confirmed its partnership with Amazon, which comes with major risks to its brand — Quartz
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The Nike-Amazon Breakup Is Official. That Has Implications for Every Startup Selling on Amazon | Inc.com
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Amazon bye-bye: Nike Goes Away, Who Will Follow? | by Antonio Perini | LinkedIn
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In Nike-Amazon partnership, Amazon's scale could put the Nike brand at risk - MarketWatch
Nike Becomes the Latest Brand to Quit Amazon
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The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
What fashion brands can learn from Nike's first six months as an Amazon partner - Digiday
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